Ian Woodward, Paddy Padmanabhan, Sameer Hasija

The Phoenix Encounter

Professors Ian C. Woodward, V. “Paddy” Padmanabhan, and Sameer Hasija of INSEAD have collaborated on the book ‘The Phoenix Encounter Method: Lead Like Your Business is on Fire!’ being published later this year. Their talk will center around the ideas presented in their upcoming book, which tackles an exciting new paradigm for strategic dialogue and thinking, allowing leaders to shed their legacy attitudes and reimagine their entire organization, business model, and even their industry from the ground up. At its heart, is is a simple, yet radical idea: The essence of disruption-ready leadership is to imagine burning your business to the ground and then rise, ‘Phoenix-like’, from the ashes.

Ian C. Woodward specializes in Leadership and Communication. He lectures in a range of INSEAD programmes and consults in leadership and management practice for high performance, as well as leadership and strategic development in a range of organizations. Professor Woodward has developed the concept of “communication intelligence” in leadership communication, and he has designed the Communication Preference Styles Survey (CPSS) as a development tool to assist leaders to become more aware and effective communicators.

V. “Paddy” Padmanabhan is a Professor of Marketing at the INSEAD Asia campus. His current research focuses on business opportunities and challenges in the developing economies, economic crises and their implications, pricing, and supply chain management. He is among the top 250 most highly-cited scholars in the world in the field of economics and business, and his research has received numerous awards.

Sameer Hasija is an Associate Professor of Technology and Operations Management at INSEAD. Sameer’s teaching focuses on using a process lens to understand innovation. Using a systematic analysis of processes within and across firm boundaries, he emphasises the role of process-based innovation in creating new business models and fresh competitive positioning for existing business models. His current research uses an economics lens to understand the design and management of technology, knowledge, and information intensive service systems.

2:00 - 3:00


Ian Woodward, Paddy Padmanabhan and Sameer Hasija, INSEAD professors, on “Unleashing the Phoenix Encounter Method to Rise from the COVID-19 Ashes.”